TTimes: Keeneland Launches ADW
Well, add another ADW to the mix. Today Keeneland launched Keeneland Select, their new ADW service. You can check out their website at Keeneland Select
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The service is currently available only to residents of the states of Kentucky, Louisiana, Florida, Arkansas and Ohio.
9 months ago
Matt Gardner
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Another possible blow for online gambling
More ADWs plus exclusivity agreements could seriously damage the online betting scene. While betting on horses online is booming right now, I don’t think online gamers are going to setup 10+ ADW accounts/maintain multiple balances with the specific intent to be able to bet the max tracks. TVG/Betfair is a powerful ADW but they are still only available in a handful of states. Chances are Keeneland or an Oaktree/Del Mar/NYRA cooperative won’t be available in many states either.
As someone who must bet online if I want to bet (due to no local tracks) this has me a bit concerned. But not as concerned as drug administration of horses, odds changing after the race has started, or the the weird thoroughbred racing results lately.
I had heard this was in the works....
But still don’t know what to really make of it.
Like you, I’m concerned about exclusivity agreements and needing multiple accounts/providers.
"A bad day at the track is better than a good day at the office."
And Down The Stretch They Come | @PressThePace
by Matt Gardner on Aug 18, 2011 9:12 AM EDT via mobile up reply actions
They Handed Brochures On It
…at their handicapping contest, but it is of no use to me since I live in West Virginia. I really don’t understand how these geographic restrictions work. I guess I should just be happy to have access to twinspires.
Now is the time boys to make a big noise.
No matter what the people say,
For there is naught to fear, the gang's all here,
So hail West Virginia, hail.
by JP Fanshawe on Aug 18, 2011 11:44 AM EDT up reply actions
JP, have you tried DRF Bets at all?
Just curious if you or anyone you know had any opinion of that platform.
I signed up for DRF Bets when it launched but never deposited any money or made a bet. I’ve been happy with TwinSpires for the most part (although I miss some of the things that YouBet did…even though some of that functionality came over to TS).
And I’m in the same boat as you with Keeneland’s ADW being out here in Washington. I suppose if they are licensed out here I’d take a look at them but I wonder how different they are (if at all).
"A bad day at the track is better than a good day at the office."
And Down The Stretch They Come | @PressThePace
by Matt Gardner on Aug 18, 2011 1:13 PM EDT up reply actions
I Have Not Used DRF Bets...
although I have thought about it because of the monthly tournament. Like you, I have just stuck with Twinspires, thus far.
Now is the time boys to make a big noise.
No matter what the people say,
For there is naught to fear, the gang's all here,
So hail West Virginia, hail.
Someone needs to tell them they're just wasting money
I think we went over these inefficiencies before…
by TFTribe on Aug 18, 2011 11:49 AM EDT via mobile reply actions
Yeah, it's really a mixed bag.
I see their side of it: “if we can get Keeneland bettors to use OUR platform, then we can keep more of the handle, instead of losing money to the middlemen.” I suppose there is a line they are going to try to reach that makes this a winning proposition for them. But I have no clue what that is.
Here’s what concerns me as a player (ignoring all other sides for the moment): If all the tracks were to go with the Keeneland model (which you’ve already pointed out is a really tough proposition for most), where will that lead us when they all have to negotiate with each other for the signals? Will it end up similar to what we have now on-track or will we see more disputes like we have had between TVG, TwinSpires, YouBet, Churchill, Magna, etc, etc. I seriously hope we are not heading back towards a time where I’ve got to have multiple accounts in order to 1) bet on all the tracks I want to play, and 2) to gain the most benefit/rewards from betting on different tracks. I think that is bad for the player and probably bad for the tracks, as well.
I guess my big question to Keeneland is: how does this become a winning proposition for you? And I ask that in all seriousness; what is the benchmark that makes this the way forward for their track when compared to what is going on right now?
I fully admit I don’t know enough of the ins and outs to come to a firm conclusion one way or another, but I
"A bad day at the track is better than a good day at the office."
And Down The Stretch They Come | @PressThePace
by Matt Gardner on Aug 18, 2011 1:09 PM EDT up reply actions
Finally, back on a computer
Agreed. The strange thing about Keeneland is that they’re usually so seemingly disinterested in racing (now that’s a relative statement, not absolute) since they really cash their checks from the sales. I mean 75% of the infrastructure at Keeneland is sale oriented.
I mean they’re much more business-savvy than most horse ventures (other than CDI, but they’re a legit corporation). They went poly-track and own a significant stake in whatever company/type track that is. They do everything they can to eek out every last dollar from the sale (to include turning a blind eye to false bidders that are just pushing the price up, but that’s a different issue). I’m surprised that they didn’t see that they could actually save the money necessary for developing/running the site if they just contract with someone else.
Now they wouldn’t go with Twin Spires, for sure. But there are plenty of options out there and you’d think that Keeneland is a prestigious enough name in racing that they could cut a sweetheart deal for exclusive rights with a site’s proprietor. But then again, maybe they couldn’t get a deal and that’s why they went this direction.
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