The Jockey Club Releases Naming Mobile App

We've discussed the development of mobile applications within the horse racing industry a number of times in recent weeks. Slowly but surely, various segments of the industry are providing customers with the ability to connect to them through their smart phones. Today, The Jockey Club announced the release of a new mobile application, The Jockey Club Naming App, as well as an update for a previous application, The Jockey Club Identification App.

You can find the full press release from The Jockey Club below the jump:

The Jockey Club today launched a new mobile application, The Jockey Club Naming App, and announced an update to The Jockey Club Identification App.

Both apps are targeted to Thoroughbred owners and are available free of charge in the iTunes store.

The Jockey Club Naming App enables Thoroughbred owners to submit name claims, name changes and reserve names with The Jockey Club registry from a mobile device. A name generating feature is among the components of the app.

"The Jockey Club receives more than 45,000 name requests each year, and we know that owners spend a lot of time coming up with just the right name," said Rick Bailey, registrar of The Jockey Club. "The name generator provides potential horse names from a database of hundreds of thousands of previously used but now likely available names."

"In addition, we've included filters on the naming app that will make it much easier to find names that meet an owner's respective criteria," Bailey added. "For example, they can request the naming app to return only single-word names or use filters such as ‘contains' or ‘starts with.'"

The Jockey Club Identification App, which was unveiled in February 2011 as The Jockey Club Registry App, enables owners and breeders to use the camera within their iOS devices to take and submit identification photos for foal registration. Registry customers can now record and transmit markings descriptions for registration by entering text from their keypads or selecting from a list of commonly used phrases pertaining to markings.

Both apps are for iOS (iPhone, iPod Touch, iPad) and were developed by The Jockey Club Technology Services Inc.

The Jockey Club, founded in 1894 and dedicated to the improvement of Thoroughbred breeding and racing, is the breed registry for North American Thoroughbreds. In fulfillment of its mission, The Jockey Club provides support and leadership on a wide range of important industry initiatives and it serves the information and technology needs of owners, breeders, media, fans and farms, among others. Additional information is available at jockeyclub.com.