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The Future Of And Down The Stretch They Come & SB Nation


"This is the NEW Double Deuce.
I've put a lot of time and money into this.
And to protect my investment,
I've hired the best damn cooler in the business."
-Tilghman, Road House

Yes, I've been waiting a long time to try and work a Road House reference/quote into the site. No, I don't feel at all bad about it.

Changes are afoot here at And Down The Stretch They Come and at SB Nation. Fundamentally, the mission and the purpose will remain the same, but the package and the experience are going to be significantly re-vamped. Behind the scenes, contributors will have new tools and a new platform for delivering content. On the showroom, the layout and navigation will be completely different than what you're familiar with right now.

With change comes adjustment. It took time for the bouncers at the Double Deuce to get used to Dalton and his methods of "cooling". Similarly, it will take some time to get used to the changes here at the site and around the network. But at the end of the day, I think the re-vamp and re-boot will be a welcome change. Just as the patrons of the Double Deuce welcomed the removal of knife-pointed boots, flying beer bottles and a band protected by chicken wire, we will welcome a fresh coat of paint and some new features.

Annnnnyway, below is statement from the founder of SB Nation, Tyler Bleszinski, on changes taking place across the entire network in the coming weeks, along with the unveiling of the new logo for And Down The Stretch They Come.

"It’s with great pleasure that I unveil the first step in the next evolution of And Down The Stretch They Come. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for And Down The Stretch They Come.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. Welcome to our future."