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If you are unsure about what SEO is, let me explain. SEO stands for search engine optimization. Google is in the business of giving users the best experience possible. They want to show you the best information possible, so your number one job as an SEO is to produce great content. Here are some examples of how SEO can help your business. Keep in mind that Google uses algorithms to determine which websites are best, so be sure to make your site look its best. An SEO uses this understanding to develop search marketing strategies that integrate on-page, off-page, and technical best practices. They emphasize user experience, use non-manipulative ranking tactics, and evolve their strategies based on the latest user behavior. This is a critical step in gaining high SERP rankings. But, even if you're not up to speed on the latest algorithm changes, SEO will pay off in the end. When you do SEO, your website gets noticed by the search engines. If people don't see your website at the top of the search results, they may click on a competitor's website and end up on your competitors. In that case, SEO can help you generate more traffic. Ultimately, SEO is the foundation for your future strategies. So what is SEO? What does it do? And how does it complement pay-per-click advertising?